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It happened again today!
Three times. That's almost a good day.
It's like they lay in wait and pounce when I walk through the door. They thrust, I parry. One with the left, I block, one from the right, I duck. And then they get me, right where it hurts.
"I want a pretty web site! It must be at least as beautiful as the Cistern Chappell and definitely better than my friend's" or their competitor or some giant organisation with a huge IT and graphic arts department.
In exasperation I blurt out "I wish I had 50 clients like you"
That stops them, after all the arguing they can't believe it. "Why?" they ask.
"Because I've got 500 that's why!"
I used to lay awake on my desk wondering why? Why would someone want to invest thousands into creating a masterpiece that people will only visit once (or twice) and stay for an average of 1.34 minutes?
Haven't they ever been to Amazon.com? No one ever accused Amazon of being beautiful but I would swap my house for 1% of their daily sales.
What makes Amazon work?
Just one example, the book was probably written 12 months ago, it is almost certainly out of date and if not now, it will be by the time I get it. If I add it to my wish list I will get it in about 2010; but I need inspiration today.
Ah, but the reviews are fresh and full of great ideas. If I need to know something and I read all the reviews I will have a pretty good précis of all the best ideas in the book. As a result, sometimes I even jump the wish list queue and buy it immediately. And of course, it's crazy to order just one book so I add the top three from my wish list to keep it company on the long journey to the antipodes. No wonder I'm always broke.
How many pretty web sites do that to you? If you know one, please add it to the comments.
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