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The Consequences of Doing something or Nothing |
I wrote a short blog post about the consequences of our actions which could easily have been the basis of a much more in depth article and may become one when I get some time.
It started a as a train of thought after watching quite a thought provoking short film that I found on the Internet. I have included it in the post and hope you will leave me your thoughts on the topic.
To read the post and see the film click here: The Consequences of our Actions
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A Simple Formula for Marketing Your Web Site |
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Sometimes the simplest idea can make all the difference. If you have a web site that is languishing in the depths of Google and not generating leads or income then read on to discover why and the simple formula that will turn your tears of blood into rivers of gold.
Many years ago I was walking past a book shop, which some of you will know, I find almost impossible to do. So in typical fashion I stopped and thumbed my way through some of the books on the table. Standing there with the hot sun beating down on my shinny, now red, head I read a short poem that has had an enormous effect on my life and I'd like to share it with you;
A man said to the universe:
"Sir, I exist!"
"However," replied the universe,
"The fact has not created in me
A sense of obligation."
Stephen Crane 1871-1900
What struck me first was the sheer sense of frustration and when I discovered that Stephen died at age 28, I could share that frustration.
However that was not the only reason I found the poem so profound. I'm sure I am not alone, when I say, that I often think "I deserve ‘X' " what ever it is at the time. This is especially true if I have worked particularly hard on a project or had a great idea that I put a lot of effort into. And today I think it especially applies to web site owners.
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Marketing Your Business in the 21st Century |
As a marketing consultant I can't tell you how often people tell me they feel their marketing efforts are a waste of time.
Small and medium sized business owners in particular feel that with a small marketing budget they are at a huge disadvantage in comparison to their larger rivals. No, you can put it in even stronger terms; they feel their ability to compete is hopeless.
But if you talk to the marketing director of a large company you will soon realize that a large budget brings with it larger expectations and traditional advertising methods just aren't delivering the kind of results the big budget advertiser requires either.
The truth is we are in the middle of a revolution. One day people will look back on our time like we look back on the agricultural revolution or the Industrial revolution and study how we coped with the changes.
That's you they will be studying.
(Want to know what they will find? read the full article)
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